Imagine the difference it would make to the “world of golf” if one more person every week woke up thinking the same thing?
How do we “convert” those that have never “worshiped” golf into “followers” and “believers”? What is it that really puts them off getting involved with the game?
Golf is perceived as;
- Time consuming
- Expensive
- Complicated
- Elitist
- Difficult
Whether you agree or not – perception is reality.
It’s time to think creatively about how we can get a more positive message out to local communities, helping them to “Discover Golf” and encourage engagement with the game. Golf members are a loyal group of “golfing disciples”, living in their local community who, given the right message to “preach”, could transform peoples perceptions about golf and what it has to offer.
A simple, easy to understand “Golfing Gospel” could be a good starting point. It would encapsulate all the great reasons why people should consider getting involved with their local golf club. The Golfing Gospel would give all “believers” a consistent and compelling message to communicate.
Before we start writing the Golfing Gospel – we will take time to consider and understand the objections in greater detail.
