Golf enjoyed in 30 minutes

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The traditional 18 hole format on a challenging course can take between three and a half and five hours. Add in the travel time, plus the “social” time and you can be looking at between six to seven hours for your “golfing experience”. For most traditional golfers who are retired and “time-rich”, spending this amount of time away from home is both enjoyable and rewarding.

However, in today’s society there is a growing number of people who are “time-poor” and cannot afford to dedicate this amount of time to golf. This is why people are starting to get involved in less time-consuming hobbies that meet their hectic lifestyles.

In a recent survey 34% of golfers said that work commitments stopped them playing more, with 29% citing family commitments as another main reason.

Many of the recent initiatives to increase participation are well-intentioned – but they fail to get to the heart of the problem. Fundamentally, golf has lost touch with modern consumer lifestyles. People want enjoyable, timely and rewarding “leisure experiences” that enrich their lives and offer excellent value.

The time required to enjoy the “golfing experience” is too long for most potential customers. Golf needs to develop a range of “customer packages” that allow people to include golf in their life, on their terms. ┬áTo do this the golf industry needs to immerse itself in peoples routines, priorities and weekly existence. This deep and detailed insight will prove priceless when developing consumer-led growth strategies.

Golf isn’t time-consuming – it’s just not got enough time-relevant options for customers to enjoy. Golf would not be perceived as time-consuming if you could start enjoying it in 30 minute sessions. If you then gave customers the option to “add-on” additional sessions to suit their lifestyle, then you have created a flexible system that could result in more people considering golf as a leisure activity for them.

 

The Social Value of Golf

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I find it incredible that more people don’t know how fantastic golf can be for your health and wellbeing.

Here’s a few facts;

  • You burn 900 calories in a round of golf
  • You twist, bend and stretch your body over 2000 times
  • You walk 3 miles
  • You make over 500 decisions
  • You speak to an average of 10 people
  • You socialise with at least 3 people

In summary this means that golfers benefit physically, mentally and socially every time they play.

As a society we are seeking new ways to encourage healthy ageing and increase social cohesion, surely golf has a major part to play in achieving this. The message needs to get out to more people and get them engaged with the game sooner rather than later.

However, a radical, dynamic and creative approach is required. Continuing to support successful initiatives is important, but embracing “new thinking” from outside the game is critical.

If you put a “social value” behind each benefit of playing golf, what do you think the total would be?

I think you’d be pretty amazed at the outcome.