“Every success in life is about getting the ingredients right”
A huge amount of time and effort goes into creating a perfect recipe. Very few are perfect from the start. You can have the best quality ingredients in the world, but if you don’t take the time to prepare and test the recipe with your customers, there’s a good chance it will leave a bad taste in their mouth and they won’t return for more.
That’s why we’ve taken time to develop our golf sessions in partnership with the customers we serve. Giving people a seat at the “service design table” from the start has been invaluable.
Whilst I can’t divulge all the ingredients of our special recipe, here’s a taster as to why our golf days are proving to be one of the highlights of the week for the families we support, and why they keep coming back for more.
Firstly, we put our golfers and their families at the heart of everything we do. Our person-centred golf sessions stimulate the mind, body and soul, encouraging people to improve their health and general well-being.
Secondly, we put customers in charge of where the journey begins, where they want it to take them, and how it ends. Obviously we guide and encourage where necessary as we’re passionate about making sure that golf sessions become a regular feature in their lives.
To us it’s important that the golf sessions become part of people’s weekly routine, something to look forward to, as well as giving carers the chance to plan their lives, knowing that they can rely on us for their regular respite break.
From the first welcome until departure, we treat everyone with the dignity, respect and compassion they deserve.
During each session people enjoy moderate physical exercise, learn new skills, socialise with new friends, improve their self-esteem and get the chance to chat about their favourite topics.
Our golfers leave each session with positive memories of the day that are often shared with family and friends when they get home. Here’s a great example…
Since we started five years ago, we’ve successfully developed and delivered a range of golf sessions that have improved the health and well-being of people not normally considered as golfers, or as visitors to golf clubs.
The combination of physical exercise, mental stimulation, social interaction and respite support is proving to be a very special recipe.
Now that we’ve got our golfing recipe finalised, our plan is to have it on the menu at more golf venues across the UK and beyond.
Wherever there’s an appetite for improving people’s wellbeing and sense of purpose through sport, in particular golf, we’re prepared to play our part.
It promises to be an exciting and rewarding future for Golf In Society, the families we support, and for the golf venues that are prepared to consider a rewarding future at the heart of their local community.